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Havas Posts 3% Gain in Organic Growth
Thanks to improved results in North America and strong performance in high-growth countries, Havas said first-quarter revenue rose to $542 million, with a 3 percent increase in organic growth. That...
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Bartle Bogle Hegarty Adds New Chief Global Growth Officer
Bartle Bogle Hegarty has cast a new role at the agency with an executive from McKinney. Michael Densmore, chief marketing officer at McKinney, will become the chief global growth officer for BBH....
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Doner Reclaims ADT's Creative Business
New chief marketing officer Jerri DeVard has taken the reins at ADT and hit the rewind button: she has moved the security mammoth back to Doner, eight months after the home security company hired...
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7 Agencies Chase Infiniti's Global Account
Infiniti Motor Co. will meet with more than a half-dozen agencies before selecting a handful of finalists to pitch its global creative account. The meetings are taking place this week, with Infiniti...
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American Eagle Outfitters Hires a New Agency
American Eagle Outfitters has shifted its creative business to Translation. The New York agency will lead creative development for the AEO brand in the US and Canada, with a particular focus on the...
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Arnold N.Y.'s New President Is a Seasoned Account Man
Before venturing into digital startups, Peter Grossman, Arnold's new president in New York, spent more than a decade in account management at JWT. Peter Grossman Grossman worked at JWT from 1997 until...
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The World's Biggest Dandy Wants to Teach You All About PUR Water
Arnold has enlisted a Chris McDonald (circa Thelma and Louise) doppelganger to tout the taste of water filtered with PUR. The new spots feature Arthur Tweedie, a self-proclaimed water critic, and his...
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How Jack Daniel's Searched All Over the Country for the Best Bar Stories
IDEA: People in bars like to talk, especially when whiskey, preferably in copious amounts, has been consumed. Often, the stories are even about whiskey, insofar as it precipitated some memorable...
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Arnold Starts Hispanic Marketing Practice
Arnold is adding Hispanic marketing capabilities with the hiring of three executives from Bravo, the Hispanic marketing unit of WPP Group's Young & Rubicam Brands. Leading the new cross-cultural...
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Sprint Down to 5 in Creative Search
The search for a new creative lead on Sprint's business, which kicked off in late summer, has moved quickly with five agencies meeting with client executives next week before a last cut, sources said....
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Sprint Narrows Broadcast Search to Final Two Agencies
Two agencies have reached the final stage of Sprint's broadcast creative review. Sources identified them as Arnold in Boston and Deutsch L.A. in Marina del Rey, Calif. Each shop will meet with Sprint...
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Bolloré Group Makes Offer to Take Majority Control of Havas Group
Bolloré Group, already a dominant shareholder of Havas Group, now wants to take majority control. In a brief conference call today, Havas Group confirmed that Bolloré had made an offer that would...
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CenturyLink Taps a New Lead Agency to Build Brand Awareness
Regional telecommunications player CenturyLink has found a new lead agency for its consumer business. The Boston office of Arnold has landed the company's creative account after a review, and the...
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Sprint Zeroes In on an Agency for Broadcast Ads
Sprint is close to naming a new agency to create broadcast ads at a crucial time in the company's history. Deutsch L.A. is in advanced negotiations to handle the assignment, which is worth more than...
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The Ultimate Rebranding: How a Veteran Creative Shifted Genders Mid-Career
Despite all their turnover and relentless pursuit of revenue, ad agencies often end up feeling like big families. And announcing any sort of life change to your family, especially a family of 500...
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